Marketing Cloud’s native reporting is fine for a quick check, but it doesn’t really give you what most teams actually want: one place to see triggered sends, user-initiated sends, and Journey Builder sends side by side, broken down by day, with trend lines you can actually compare across 30/60/90-day windows — for both email and…
I wrote about cloning an eDM a few weeks ago — fetch the JSON, strip the IDs, post it as new. Turns out that same fetch/edit/repost loop is useful for more than cloning. Two things worth calling out: automated QA on existing builds, and generating new emails from a template without opening Content Builder. How…
If you’ve ever needed to gate a CloudPage behind a login — for an internal tool, a partner portal, or any page that shouldn’t be publicly indexable — you’ve probably discovered that Marketing Cloud doesn’t give you this out of the box. There’s no built-in auth layer for CloudPages, so you end up rolling your…
I understand this almost never happens. Imagine if it does though, and you need to cancel a large number of pending sends to minimise the impact. Going through them one by one in the tracking sends would be very tedious, and slow enough that it defeats the purpose of acting quickly. This post walks through…
Sometimes you need to stop a running Automation from outside Automation Studio. A monitoring system might detect bad data upstream and need to halt a send before it goes out, an internal tool might want a “kill switch” button, or another system in your stack might need to react to something and pause a dependent…
In the last post, we walked through how to clone a Data Extension from a template using WSProxy. That solves half the problem — you’ve got a properly structured target. The other half is getting data into it, and one of the most common ways to do that in SFMC is a Query Activity: a…
If you build automations in Salesforce Marketing Cloud (SFMC), you’ve probably hit this workflow: you have a “template” Data Extension with a carefully designed schema — the right field types, primary keys, retention settings — and you need to spin up a new Data Extension with that exact same structure, over and over, for different…
If you’re automating anything in Salesforce Marketing Cloud, such as cloning Data Extensions, generating Query Activities, or building emails programmatically, you’ll eventually hit the same small problem: before you can create the item, you need somewhere to put it. That means a folder needs to exist first. If it doesn’t, your script needs to create…